Beneath the Covers: Best Marketing Strategies of 2022

It’s one thing to write a great book. It’s a different challenge to get people to buy it. This event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.

Book Festival News

Communities Programme participants celebrate success of 2024 Communities Programme participants celebrate success of 2024
Friday 13 December

Enjoying this event? You can help us produce more like it.

Donate

Share

Watch more

Interview - Innu Poetry from the Canadian Tundra (2015) Interview - Innu Poetry from the Canadian Tundra (2015) Before their very special event with three Innu writers from the Canadian Tundra, Anna Crowe, Rachel McCrum and J L Williams took a few moments to share with us this deeply moving and inspiring translation project. Also hear from some audience members to… Oliver Bullough with Ian Rankin: How Britain Got Addicted to Dirty Money Oliver Bullough with Ian Rankin: How Britain Got Addicted to Dirty Money A ‘ghost company’ based in Edinburgh was recently accused of supporting Russian military services, thus aiding the invasion of Ukraine – a stark example of how Britain pimps itself out to international dirty money. Butler to the World is Oliver Bullough’s… Edmund de Waal: Objects of Desire Edmund de Waal: Objects of Desire There’s a house on the Rue de Monceau in Paris that’s home to a museum of lavish art and objects, all collected in the name of young Count Nissim de Camondo. This belle epoque treasure is a few doors down from the home of Edmund de Waal’s ancestors, whose… Lola Olufemi & Minna Salami: Critical Reflections on Feminism Lola Olufemi & Minna Salami: Critical Reflections on Feminism Since 2010, the award-winning blog MsAfropolitan has connected feminism with critical reflections on contemporary culture from an Africa-centred perspective. Its founder is Nigerian-Finnish writer and lecturer Minna Salami, a powerhouse of feminist… Outriders: Jennifer Haigh & Malachy Tallack (2017 Event) Outriders: Jennifer Haigh & Malachy Tallack (2017 Event) As part of our Outriders project to explore the Americas, Dakota-based novelist and environmental campaigner Jennifer Haigh travelled with Scottish writer Malachy Tallack on a journey that took in the Midwestern heartlands of Donald Trump's USA… Devi Sridhar: How to Prevent (Another) Pandemic Devi Sridhar: How to Prevent (Another) Pandemic As both chair of global public health at the University of Edinburgh and a highly effective social media communicator, Professor Devi Sridhar became an invaluable resource for many in the early days of the pandemic, and a household name across the country… The Evolution of Young Adult Literature The Evolution of Young Adult Literature What are the limits and boundaries of writing difficult themes in books for young adults? Join award-winning young adult authors Juno Dawson and Faridah Àbíké-Íyímídé alongside literary agent Davinia Andrew-Lynch and social media consultant Jean Menzies… Philip Long & Joanna Norman at the Edinburgh International Book Festival Philip Long & Joanna Norman at the Edinburgh International Book Festival Philip Long is director of the V&A Dundee and co-editor of The Story of Scottish Design. Together with Joanna Norman, curator of the museum’s Scottish Design Galleries, Long presents a broad survey of 500 years of great Scottish design and pioneering… Jackie Kay: My Libidinous, Raunchy, Fearless Blueswoman Jackie Kay: My Libidinous, Raunchy, Fearless Blueswoman ‘Bessie Smith showed me the air and taught me how to fill it.’ And Janis Joplin was certainly not the only person who fell in love with the Tennessee blues singer’s unforgettable voice. As a young Black girl growing up in Glasgow, Jackie Kay found in… Should Capitalism Survive Climate Change? Should Capitalism Survive Climate Change? As COVID-19 has spread, the varying responses from the world’s governments has demonstrated catastrophic disparity and underpreparedness. In the push for growth and the prioritisation of short-term economic gain, the most vulnerable communities have been…